L’Oréal Paris – Pakistan Blog

L’Oréal Paris, the world’s largest beauty brand, proudly presents a unique stop-motion video starring iconic stylist Nabila to showcase the skin ageing process and how a healthy lifestyle can help fight the effects of time, on our skin.  The video supports Revitalift, the World’s Number 1 anti-wrinkle cream*, as the key ingredient of a healthy lifestyle and anti-ageing program, designed to help delay skin ageing.

Indeed this video is a manifestation of L’Oréal Paris’ commitment to innovation in beauty. This concept video is based on the premise that ‘Your lifestyle is what you make it’ with Nabila as the L’Oréal Paris Revitalift muse.  The first part of the video centers on the notion of time, the environment, levels of stress and diet: These are illustrated to show the adverse effects to the health of the skin. On the solution side, it reveals how exercise, water intake, a healthy diet and a definitive anti-ageing programme through New Revitalift Face, Contours and Neck can control ageing, leaving the skin firmer and more youthful for longer.

The video is meant to be an awakening to show how we can delay skin ageing if we follow the right healthy lifestyle principles.

With concept and direction by fashion designer Yousuf Bashir Qureshi, the video has also been produced by Nabila, at the YBQ Photo Studio with Zeeshan Haider as the photographer and editor.

About the stop-motion video, stylist Nabila has said, “I have been a definitive part of the beauty industry for almost two decades and believe in the power of reinvention and dynamism to stay current and fresh. With this video, I wanted to show how readjusting your life, trying new solutions and embracing change positively, can rejuvenate ones beauty, health and being: Thereby dictating to time and not allowing time dictate to you.”

Music for the video has been composed by Blue Frog, with wardrobe by Compulsory, styling by the creative team at Nabila’s, coordination by Zinc and video edit and post production by Post House.

You can watch the video online by clicking on the links below:

Nabila’s Stop-Motion Video [YouTube]

Nabila’s Stop-Motion Video [FaceBook]

L’Oréal Pakistan – Facebook Fanpage

L’Oréal Paris brings their 100 Years of Beauty and Innovation in Skin Care to Lahore!

(Lahore, 14 April 2010) L’Oréal Paris, the world’s largest beauty brand brings their glamorous mall animation to the city often considered to be the heart of beauty in Pakistan; Lahore. L’Oréal Paris will be introducing their latest skin care innovation, from their anti-wrinkle franchise: Revitalift. Revitalift cream after being the star seller internationally, with a title of World’s Number 1 anti-wrinkle cream, has launched New Revitalift Face, Contours and Neck. In the spirit of this launch, L’Oreal Paris is celebrating the Revitalift range through a Mall Animation exclusively at the Mall of Lahore.

L’Oréal Paris’ philosophy of technical expertise, revolutionary innovation and defining glamour will come to life for a full 10 days at the Mall of Lahore, where they are set to encourage patrons and visitors to visit the L’Oréal Paris Skin Institute for personalized skin testing and consultation engaging the total skin care portfolio of Dermo-Expertise. There will also be Make-Up makeover’s by celebrated stylists’ Toni & Guy in Lahore using the eponymous L’Oréal Paris cosmetics line. Also, indulge in customized facials to get first-hand experience in the products, specially designed by L’Oréal Paris skin expert and cosmetologist Ujala Zia. The facial menu includes: Absolute Pearl, Active Pureness, Age Smart Facial, Express Facial, Super Lift Facial and the Eye Zone Treatment.

Speaking about their Mall Animation Event debut in Lahore, Brand Manager L’Oréal Paris, Zainab Pasha has said, “The need for preventative measures against aging is fast becoming a growing concern for women across demographics… the task is to really guide women in choosing the right products for their skin and the best way is through education and product interaction. Today’s event is to create the awareness and first-hand experience to see the exceptional difference in our skin care products.”

The Lahore open mall animation will be preceded by L’Oréal Paris’ exclusive Revitalift debut a day before it opens up to the public. At this glamorous event, Lahore will witness a creative installation of skincare by the iconic Nabila, which will highlight the skin-ageing process with the support of Fashion Designer Yousuf Bashir Qureshi. There will also be a skin interactive talk by the illustrious dermatologist Dr. Fehmida Arif. An exclusive skin video will also feature in the evenings’ activities showcasing the brand’s 100 years of technical expertise and revolutionary innovation in Skin Care.

This event will also introduce to Lahore, L’Oréal Pakistan’s Spokespeople in person: cutting edge model and musician Meesha Shafi, dynamic actress and model Sanam Saeed, glamorous model personality Sabina Pasha and the beauty guru Anusheh Asad, wearing exclusive Sublime by Sara couture.

So come and experience the L’Oréal Paris Skin Institute, indulge in Express Facials and enjoy L’Oréal Paris make-up makeovers in Lahore from the 15^th – 24^th April at the Mall Of Lahore.

Because You’re Worth It!

L’Oréal Paris Event Details:

City: Lahore
Date: 15 – 24 April 2010
Skin Institute Timings: 3 PM – 10 PM
Venue: Mall of Lahore, Cantt, Lahore

City: Karachi
Date: 07 – 16 May 2010
Skin Institute Timings: 3 PM – 10 PM
Venue: Park Towers, Karachi

L’ORÉAL PARIS BRING THEIR 100 YEARS OF BEAUTY AND INNOVATION TO FASHION PAKISTAN WEEK THIS APRIL!

Formed in 1907 by Eugène Scheller, a young French chemist, today L’Oréal Paris is the largest global cosmetics and beauty brand currently present in over 65 countries, including Pakistan, with headquarters in the Paris suburb of Clichy, Hauts-de-Seince, France. L’Oréal Paris is a leader in new trends and innovations; it is brand that is rooted in scientific progress. Their key values represent the 20^th century woman with the global slogan ‘Because you’re worth it’ – a philosophy that instills a sense of self esteem in people.

With a milestone 100 years of expertise and refinement, the L’Oréal Paris portfolio incorporates and addresses all areas of beauty – skin care, hair colour, hair care and make up. Within skin care, L’Oréal Paris offers a complete beauty regime with their Dermo Expertise brand; Hair Colour includes the unbeatable Excellence and Casting ranges while the Hair Care range with Elvive and Studio Line for Hair Styling are coveted. The brand includes an entire range of products under the eponymous Make Up brand, L’Oréal Paris.

Over the years, L’Oréal Paris has also been involved in various humanitarian causes globally. The esteemed L’Oréal Paris and UNESCO For Women in Science partnership rests on the fundamental belief that the world needs science and science needs women. L’Oréal Paris has also actively supported the ‘Ovarian Cancer Research Fund’ and in conjunction with the celebration of its centenary, L’Oréal Paris introduced 100 citizen projects designed to assist and support the most vulnerable communities on a local level through concrete initiatives.

L’Oréal Paris has always led the way in supporting and associating with the latest fashion trends and innovations, the global fashion weeks, and following the same route, this year, L’Oréal Paris in Pakistan announced their exciting official partnership with Fashion Pakistan Week starting today, 05 April 2010. This long term association will witness L’Oréal Paris as Official Creator of the ‘Look’ for Fashion Pakistan Week in consultation with Saba Ansari of Sabs Salon using L’Oréal Paris products throughout Fashion Week. L’Oréal Paris will also be bringing their internationally coveted ‘black carpet’ to Fashion Pakistan Week at which all celebrity interviews will be conducted and an official L’Oréal Paris studio space revealed for fashionistas to experience the L’Oréal Paris product range and expertise, from top to toe!

Indeed L’Oréal Paris’ association with fashion is historical and their partnering with Fashion Pakistan Week is therefore an organic extension of their global beauty association with fashion weeks including those in Paris, Milan, New York, Toronto, Melbourne and Dubai. Speaking about L’Oréal Paris as official partner for Fashion Pakistan Week, CEO L’Oréal Pakistan Musharaf Hai said, “Beauty and Fashion are fast emerging as the newest global faces of Pakistan with the industry bringing forward the nation’s creativity and resilience. L’Oréal Paris’ is honoured to be a part of this positive projection and change. Internationally and over the years, we have developed and supported exciting cultural partnerships such as those with the Cannes Film Festival and with international fashion weeks; through our association with Fashion Pakistan Week, we are looking forward to bringing this international L’Oréal Paris standard of celebrating and demonstrating our expertise in make-up, styling and beauty in general, to the Pakistani Industry.”

A Hair Care and Skin Care Guide

by

L’Oréal Pakistan Spokesperson and Make-up Artist/Stylist Anusheh Asad

It’s only March and summer seems to be trying to kick in full throttle! Well the onset of summer mostly means bad news for most of us. Along with the overture of creepy crawlies (shriieekkk) skins go oily and hair goes dry (what an irony!), feet get cracking and lips starts chapping. If you ask me, the latter is not half the nightmare as compared to the former! (is the extinction of these species possible?) Some might beg to differ though, so for those folks, I have some super hot (pun intended) summer fixes that promise to ease your summer woes….

HAIR

Whether you have been too busy to focus on your ends, or have been frantically heat styling those locks left right and center, make sure that you try to keep down splittage to a minimum. You definitely cant glue back a split end, so once the damage is done, it’s done.

QUICK FIX:

• Use a good leave in conditioner [Elvive Anti-Breakage Conditioner] to help the ends from splitting further.
• Oil your hair at least once a week to replenish moisture. Coconut oil, olive oil and mustard oil (sarson) are most beneficial for us lot.
• Boost the nourishment reaching your hair, by adding to your oil, the contents from 2 vitamin E capsules or use L’Oréal Paris’ Elvive Re-Nutrition with royal jelly extracted from bees wax.
• Use protective serums when heat styling.
• Minimize the need to blow dry by getting a great cut!

Remember, it is always better to prevent than to repair. The point is to keep the hair nourished and allow it to retain moisture.

SKIN

What is up with most of us not moisturizing our face and neck in the summer?

One of the biggest misconceptions people have here is that one should not use moisturizer in the summer time. Nothing could be farther from the truth! Just like in winter the cold exhausts our skins of moisture, in summer, the scorching heat drains out our skin’s moisture. Generally people have two concerns- skin gets oilier, skin might erupt in acne. Both apprehensions are not legit. In fact, when the skin doesn’t receive hydration, it gets parched and dry, leading to imbalance. This imbalance results in the skin secreting more oil to counter what it thinks is happening! So, in reality, moisturizing the skin actually helps ‘oily and acne’ conditions.

QUICK FIX:

• Use a light weight SPF based moisturizer that protects against pigmentation and darkening effects of UV rays [L’Oréal Paris White Perfect with SPF 15]. This should become your summer time bestfriend!
• For oily skin use L’Oréal Paris Pure Zone face wash that removes excessive shine and leaves skin balanced.
• Couple this with L’Oréal Paris White Perfect – Night Cream before going to bed to repair the skin and corrects the skin for more even and flawless skin.
• Apply moisturizer to damp face right after washing it as opposed to completely drying it off.
• Spritz skin with hydrating rose water twice a day.
• Exude true radiance, from inside out, by having 8-10 glasses of water a day (trust me this works like magic)
• Load up on fresh fruits, veggies and juices during summer.
• Start a vitamin supplement. Look for the one that has been designed for healthy, glowing skin.

It’s key to let the skin breathe. Pamper your skin every now and then with a boosting facial/massage.